Alfredo Häberli



Vicky Heiler

Fashion Blogger


Christian Metzler

Photographer &

collector of vintage eyewear

Werner Paletschek

Managing Director

OWP Brillen GmbH

Dagmar Hagen

Head of Design

OWP Brillen GmbH

Miriam Treml

Product Design

OWP Brillen GmbH

Daniela Wenzl

Product Manager

OWP Brillen GmbH




The OWP Brillen company has created glasses collections of international quality ever since its establishment in 1947. A total 75 percent of our production is designated for export. We have our own subsidiaries in Germany, France, Austria, the Netherlands and the US, as well as sales representatives in 42 countries worldwide.

To continuously accommodate our international orientation, we make substantial investments in product development, technology, logistics and service. In this way we can always respond to the needs of diverse markets and target groups.

Our well-balanced portfolio of our own two, well established, private labels OWP and Metropolitan and the brand Mexx ensure the successful sales of our collections. OWP is therefore considered one of the top suppliers in the industry today, and has earned its reputation among opticians throughout the world as a creative, highly innovative company.




The goal of this contest is to identify and honor creatively innovative product ideas in the area of corrective frames and sunglasses.


- The contest is geared toward university-level students in programs of study that emphasize creativity or graduates who have completed.


- The design concepts draw on and expand upon the latest trends in fashion and design. The contestants are free to design frames for women or men. With respect to the choice of materials, contestants should use materials that are processed on an industrial scale.


- Previously published works may not be submitted. All personal data will be handled in strict confidentiality, not transmitted to third parties and destroyed after the contest is over. OWP Brillen GmbH is responsible for the technical and organizational administration of the design contest.


- Contest participants grant their consent to make their works available for purposes of publication and exhibition. The Contest Organizer reserves the right to make minor alterations to design form (especally in respect of feasibility and

correct product technology).


- The copyright remains the property of the contest

participants. All designs not awarded or not purchased shall remain property of the designers. With the contest entry, the designer declares his or her full acceptance of all terms and conditions of the Request for Proposals (RFP).

2017 December

Publication of the contest terms and conditions; notfication to universities


2018 July / 31

Closing date to submit contest entries


2018 October

Meeting of the Jury


2018 November

Prize-winners announced


2019 January

The winning contest entries and selected drawings will be displayed at the OPTI 2019 trade show in Munich.